Paid search advertising is an effective and targeted way of advertising your business. It is scalable and simple to control on a day to day basis, making it especially good for new business launches, seasonal campaigns, boosting order books, reputation management and so on.
Paid search works best in tandem with organic SEO, with each providing data and opportunities for the other. But we have a number of clients getting all of their sales and business leads through pay-per-click advertising on Google Adwords, Yahoo/Bing, and Facebook.
What we do
We handle all aspects of paid search campaigns, generating the most effective return on investment at the lowest cost to you. We can:
- Increase your market share
- Tighten your targeted advertising spend
- Provide instant exposure for your website/business
- Produce measurable results
Most PPC campaigns fail because they aren’t run by experts. Although Google. Bing and Facebook all market paid search as something which can be run successfully by a business owner or web-savvy amateur, the truth is that this means pouring your money down a bottomless hole. The learning curve is too steep for any business without very deep pockets, and many of the costs in paid search are front-loaded. We will save you money.
We are a Google Adwords Certified Partner.
If you have existing campaigns run by an in-house team or agency, you can hire us to conduct an independent review or audit of your paid search accounts. This will cost from £300 and give you a detailed assessment of whether you are getting value for money, and what opportunities there are.
We can take over existing accounts or start your advertising from scratch. The various aspects we cover are:
- Campaign strategy
- Mobile advertising
- Sector and keyword analysis
- Conversion metrics
- Bidding strategy
- Advert copy
- Landing page optimisation
- Full reporting
Monthly management costs will depend upon your spend, the competitiveness of your target market, whether we are also undertaking SEO work and other such factors.
Adwords Management for Charities
Registered charities can benefit from up to $40,000 a month in free advertising from Google. We have extensive experience in managing ‘free’ Adwords accounts, helping you to make the most of this resource.